Keep the momentum going

This has been a big year for Jefferson Matters: Main Street.

The theme for 2019 is “We Aim High,” so next year will be even bigger. 

Here is a short recap. Much more info. is on our website.

Last November, we invited the public to a Celebration Stroll to hear the architects explain the transformation of 13 building facades in our downtown. The city has continued to offer a Phase 2 program for other building owners for facade renovations, and we have businesses considering this. 

The apartment remodel at Prairie Lakes AEA is moving ahead.

The city-acquired properties are being rehabbed and interest is there for businesses.  

Our beautiful downtown was impressive as 30,000 people packed the community for the RAGBRAI overnight. A wealth of volunteers helped house, welcome and serve our visitors.  “RAGBRAI Minute” videos showcased our businesses and offerings before they even arrived, and we heard about it.

More public art has graced our Square with sculptures, more rooftop art, a RAGBRAI-inspired piano, and another alley project called “Arch Alley” on the north side underway, with plans to complete in fall of 2019 after involvement of the community and school.

Main Street and the city of Jefferson won awards for Best Practices at the Rural Iowa Summit for the facade rehab project. A Community Catalyst grant for renovation of a building for Pillar Technology was received. Two Main Street Iowa awards were earned, and the Governor’s Art Award to the Tower View Team was received in the spring.

People across the state are noticing Jefferson through these recognitions.

A Main Street recruitment team conducted an updated market analysis and was trained to draw in new businesses and support our existing businesses in expansion.  Business visits are being conducted.

Special events such as the Amazing Race for Charity, Java & Juice, the Christmas Tree Lighting, Family Feud-Jefferson Edition and Party in Arch Alley were enjoyed by many.

Another event drawing over 2,000 visitors was the Smithsonian traveling exhibit, “HomeTown Teams,” that was hosted for six weeks at the historical museum.  Over 100 volunteers were involved in hosting.

Communication is key to our success. Our website (, Facebook page and monthly newsletters are viewed by residents and visitors.  

Everyone in our community is a recruiter for economic development and the more you know, the more you can tell our story.

The Main Street board of directors has kicked off our annual investment drive.

The theme is “We Aim High” with creative ideas for projects in the Main Street District.

Everyone is invited to become an investor. There are no memberships or levels.

Every donation is appreciated and keeps the momentum going.

Contact the Main Street office or go to our website for more info. on how to invest.

Peg Raney is program director of Jefferson Matters: Main Street. Contact her at or 515-386-3585.

Contact Us

Jefferson Bee & Herald
Address: 200 N. Wilson St.
Jefferson, IA 50129

Phone:(515) 386-4161