A POWERFUL LIFT
Power Lift, the successful Jefferson company whose strength-training equipment is in use by teams all across the NFL, NBA, MLB and NCAA, found itself participating this year in the Make-A-Wish program for the first time when Moorhead, Minn., high school senior Scott Verkuilen — battling Hodgkin lymphoma at the time — wished he could give his teammates a new weight room.
As things on the internet go, Verkuilen’s wish was relayed by his weight-lifting coach, Cory Herrmann, on a message board, which in turn was seen by a friend of Power Lift’s Texas rep, who received a screenshot of the post with a note that he “would know what to do with this.”
That he did.
Verkuilen’s selfless wish reached Power Lift owner Jeff Conner. Together with Intek Strength, Dynamax and Make-A-Wish Minnesota, the project became a reality for Verkuilen and his teammates in Moorhead.
Make-A-Wish’s initial sticker shock was overcome by generous contributions from Power Lift, Intek and Dynamax.
The Power Lift team designed the racks, custom logos, custom bumpers and the colors, and also designed the room and helped finalize details of the layout.
Verkuilen is now a freshman at Concordia College in Moorhead.