Medical center rolls out ‘enhanced’ logo
If you didn’t know about the Greene County Medical Center’s affiliation with UnityPoint Health before, you will now.
The medical center board of trustees voted Thursday to roll out a new, “enhanced” logo bearing the words, “An affiliate of UnityPoint Health.”
The decision follows other UnityPoint Health rural affiliates, including Guthrie County and Clarke County, in making a similar decision by adding the UnityPoint affiliation to their logos.
“Our affiliation and partnership with UnityPoint Health, which goes back to 1988, is about providing quality, comprehensive health care,” according to board president Jim Schleisman. “By identifying our affiliation with our logo, we demonstrate to those we serve that the health care needs of our community will be met for decades to come, in part because we have a strong affiliation with UnityPoint Health.”
Rural hospitals around the country are forming affiliations with larger medical facilities in an effort to strengthen the services offered and take advantage of system-wide resources, while at the same time retain local day-to-day control.
CEO Carl Behne emphasized at the board meeting that the logo enhancement provides “visual proof of both the medical center’s autonomy and the affiliation.”
UnityPoint Health is the 13th largest nonprofit health system in the nation, with 17 hospitals throughout Iowa, southern Wisconsin and western Illinois.
Fifteen rural community hospitals, similar to the Greene County Medical Center, have affiliated themselves with UnityPoint Health.
A board vote earlier this year cleared the way for UnityPoint Clinic to open a family practice clinic within the medical center as early as summer.
The medical center also is on track with its expansion project, which includes a more easily accessible ER and new surgery, outpatient and acute areas.
After the expansion is completed in early summer 2015 and service departments are relocated, most of the current acute area and outpatient service areas will be renovated with an early summer 2016 completion date.
The $22.5 million expansion and renovation project began with a groundbreaking in the spring.