Jeff Conner (right), owner and CEO of Jefferson-based Power Lift, gives Gov. Terry Branstad a tour Wednesday of the company’s 70,000-square-foot manufacturing facility on Highway 30. The strength-training equipment designed and built locally by Power Lift is in use by professional sports teams, universities and the U.S military. Current operations include 45 employees in Jefferson.Branstad sports an ash cross on his forehead Wednesday afternoon as he tours Jefferson-based Power Lift. Ash Wednesday marked the first day of Lent.

The governor is here to pump you up

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